LED backlight small and medium-sized factories to beneficial electronic OTC

Taiwan's first electronic benefits (3531) in the face of falling prices of small and medium-sized LED backlight module market, still retain high-margin has not only been Dachang support, and demonstrated operating depth. The firm was established in 1979, when the capital of 6 million yuan, was invested LED light-emitting diode display manufacturing and processing transactions, then gradually expanded product line, all types of optoelectronic components. In addition, the first electronic benefits in 1998 or the first generation iPod panel light module makers in Taiwan franchise of small and medium size LED backlight modules in the areas of performance mature.
First in the benefits of electronic product distribution, the largest backlight module production, accounting for nearly 94%, of which communications products and the proportion of non-communications products for 3:7. Electronic benefits in 2006 before the merger total revenue was 19.9 billion yuan, 2007 , 21.3 billion yuan, and annual growth of seven percent, and the product accounted for 61% of the domestic market, exports accounted for 39 per cent.
Group consolidated statements of the whole, sales of the top 10, the proportion of the total revenue of about 75% from top to bottom, is the largest customer of Hong Kong Truly Semiconductor Limited, the parent company, is the Hong Kong Stock Exchange listed Truly International Limited (HKEx: 0732) . , Is the second largest Japanese makers Seiko Instruments Inc, 2006 to the first-year benefits of electronic procurement Group of the total amount 191 million yuan, still continued to the first half of 2007 before the orders take precedence benefits revenue accounted for 10.53 percent, the amount of 110 million yuan . SII production base is located in Guangzhou, China, the first electronic benefits only for the Taiwan-funded backlight module suppliers.
First in the interests of Taiwan's biggest customer group for a panel maker, in 2007 to the first half of the revenue benefits of the procurement share of the Group 9.22%, with a value of 96.38 million yuan. The future will actively explore the international line display module customers want to 5-largest mobile phone brand into the supply chain, the world's largest backlight module small and medium size suppliers.
In the margins of the industry in 2005 with the same Naipu 15.51%, 15.96% and the Swiss-largest billion compared to 7.31 percent under the first electronic benefits tend to 26.49 percent lead. In addition, more than 2006 gross margin last one of the top manufacturers, nearly 20 per cent more. As for the EPS, the first electronic benefits in 2006 earnings per share in the more than four yuan, and the Swiss-neck-and-neck 2007 earnings per share has continued to remain at 4.86 yuan.
At this stage ASP market is declining trend in 2005, 2006 and the first half of 2007, the first electronic benefits Color Display Group in the average sales price backlight module, respectively 51.94 yuan, 43.33 yuan and 41.89 yuan; response to price cuts pressure, will be sold to benefit specifications gradually moving to larger sizes, and the first half of 2007 more than 2 inches of the proportion of sales by 2006, up 34.82 percent for 65.67%, makes the overall color backlight module with an average sale prices fell slowdown.

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